On The Internet, No One Knows You’re Boxee

Boxee has Hulu back, sort of, through Hulu’s RSS feeds. The key point, from Boxee’s blog:

while we don’t come from an entertainment or cable background, we are learning quickly. it is a complex business. our meetings with Hulu and their content providers reinforced that point. the fact that it’s becoming easy to consume Internet video on a TV brings into question many of the industry’s business models that developed before the web. that’s part of the reason why Hulu asked to be removed from boxee. our meetings over the past week weren’t able to change that. but the people in the industry “get it”. they are users. they read the blogs. they talk with users. they are trying to adjust to a new reality, but they need time.

users on the other hand, won’t wait. as we’ve seen over the past few weeks, users will take matters into their own hands to get the content they want. [Emphasis mine.]

Information wants to be free. Or, maybe: On The Internet, No One Knows You’re Boxee.

In other words, it’s ridiculous to think Hulu could prevent an application like Boxee from getting at content, because if a web browser can get to the content, than anything else can.

And since Hulu publishes their content in feeds, Boxee’s solution was to build in an RSS reader that’s optimized for video. Not as elegant as the straight Boxee interface, but it will work. Hulu has RSS feeds not only for things like “all new videos,” but for individual programs, too, making it easy to follow the programs you like.

Can’t wait to download it and give it a run.


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